Contact

[+504 8787-8231](tel:+504 8787-8231)

www.isabellapg.xyz

Skills

Creative Direction
Brand Identity
Digital Experiences
Social Campaigns
Packaging Systems
Design Systems

Proficiencies

Figma
Adobe Creative Suite: Photoshop, Illustrator, AfterEffects
Shopify
WordPress
HTML/CSS
AI Creative Workflows

Socials

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Isabella Pascua

I'm a creative director and multidisciplinary designer drawn to building thoughtful brands that live consistently across digital and physical spaces. My work brings together identity, websites, packaging, and campaigns, translating strategy into experiences that feel cohesive, human, and culturally resonant.

Most recently, I led a web design team creating marketing websites for hospitality brands across North America. Alongside that role, I collaborate independently with businesses to develop brand systems, digital experiences, packaging, and growth-focused creative from concept through execution.

Professional Experience

2021 - 2026

Web Design Team Lead | Crescendo for Bentobox

Led a team of designers creating websites for hospitality brands across North America. Alongside designing websites myself, I reviewed work, mentored junior and senior designers, collaborated closely with other teams, and helped shape a workflow that balanced thoughtful design with fast-paced production.

Responsibilities include:

Leading project workflow and creative execution
Mentored and reviewed the work of a team of designers, helping maintain a cohesive visual standard across projects
Responsive website design and UX/UI quality assurance.
Developed responsive digital experiences that balanced brand storytelling with legibility and conversion
Conducted reviews and quality assurance to ensure every project met both creative and technical standards.

2020 - Present

Creative Director, Brand & Digital | Freelance

Alongside my in-house role, I collaborate independently with businesses to build brands that feel considered, cohesive, and alive. My work often starts with identity and positioning, then expands into packaging, websites, campaigns, and the everyday touchpoints people interact with. Social, digital, and beyond, shaping systems that hold together while still leaving room for the brand to evolve over time.

Led creative direction from early strategy through launch, shaping identities that extend naturally across packaging, digital, print, and social media.
Designed websites and e-commerce experiences that translate brand personality into thoughtful, intuitive digital spaces.
Developed creative campaigns and paid advertising that balanced a humanistic, storytelling approach with results.
Worked closely with clients, developers, printers, and manufacturers to carry projects from concept through production.
Built flexible visual systems designed to grow alongside each business rather than remain fixed at launch.

2021

Junior Designer | Ogilvy

As a Junior Graphic Designer at Ogilvy, I contributed to branding, advertising, and marketing projects in a fast-paced agency environment.

Designed digital and print campaign assets while supporting branding and marketing initiatives across a range of clients.

EDUCATION

2018 - 2021

Visual Design & Communications | Istituto Marangoni Design School

A multidisciplinary design education focused on branding, visual systems, typography, and broad digital communication.

INTERESTS

Visuals

Editorial design, typography, archives, artworks, thoughtful brand worlds, and visual culture.

Nature

Inspired by organic forms, seasonal shifts, and the influence of natural environments on visual thinking.

Wellness

Yoga and mindful movement as a way to stay grounded, present, and creatively balanced.