Contact

[+504 8787-8231](tel:+504 8787-8231)

[email protected]

www.isabellapg.xyz

Skills

• Brand Identity & Positioning
• Marketing Website Design
• Creative Direction
• UX/UI & Responsive Design
• Digital Campaigns
• Design Systems

Proficiencies

• Figma
• Adobe Creative Suite
• HTML/CSS
• WordPress
• Shopify
• AI Workflows

Socials

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Isabella Pascua

I'm a brand and web designer with a soft spot for thoughtful identities, typography, and digital experiences that feel as good as they function. I work across branding, websites, and campaigns, helping businesses translate who they are into cohesive, human-centered experiences.

Most recently, I led a web design team building marketing websites for hospitality brands through BentoBox and Clover. Alongside that, I work with independent clients on everything from visual identities and packaging to websites and digital campaigns.

Professional Experience

2021 - 2026

Web Design Team Lead | Crescendo for Bentobox

Lead a team of designers creating responsive marketing websites for hospitality brands across North America.

Responsibilities include:

• Leading project workflow and creative execution
• Responsive website design and UX/UI quality assurance.
• Accessibility and QA audits
• Overseeing implementation and developer handoff
• Mentoring junior designers
• Designing conversion-focused marketing websites that support business growth and customer engagement

2020 - Present

Brand & Web Designer | Freelance

Alongside my in-house experience, I work independently with emerging and established brands to build thoughtful identities, digital experiences, and marketing campaigns from the ground up.

• Brand identity worlds, positioning, and creative direction for hospitality, food, lifestyle, and consumer-facing brands.
• Marketing websites from concept to launch, including UX/UI, responsive design, implementation oversight, and development.
• Creative direction for digital campaigns, social media, and paid advertising, balancing strong brand storytelling with lead generation and conversion.
• Packaging, editorial, and marketing collateral that extends brand systems across physical and digital touch-points.

2021

Junior Designer | Ogilvy

As a Junior Graphic Designer at Ogilvy, I contributed to branding, advertising, and marketing projects in a fast-paced agency environment.

• Designed digital and print campaign assets while supporting branding and marketing initiatives across a range of clients.

EDUCATION

2018 - 2021

Visual Design & Communications | Istituto Marangoni Design School

A multidisciplinary design education focused on branding, visual systems, typography, and digital communication.

INTERESTS

Visuals

Drawn to visual art, its history, online catalogues, thoughtful brand worlds, and images.

Nature

Inspired by organic forms, seasonal shifts, and the influence of natural environments on visual thinking.

Wellbeing

Yoga and mindful movement as a way to stay grounded, present, and creatively balanced.